But no one's saying the right thing. He's got to change his walk-on music. For the entire two-year period, he's been using the Stones' "Start Me Up" as his song when he's in the batter's box. It's become the sound of failure. His brain hears it, knows what it means (failure) and then he strikes out. This is not rocket science. Change the song! In fact, change it weekly until he starts hitting -- and then keep the song that "worked". His brain will connect the new song to success.
Someone tell him about this (in case he doesn't read my blog).