The article is called How To Sucker a Billion Christians. Here's a bit (okay, a large bit):
You do not mess with blind faith.
Just a humble reminder. You do not question the dully codified stories of Christianity, or challenge them, or offer even remotely refreshing, alternative storylines with anything resembling intelligence, or humor, or deep intellectual curiosity.
What are you, a masochist? To do so would imply there is something to be gained, some sort of cultural progress to be made in the realms of the exhausted – but still deeply paranoid and very simpleminded – Christian faith, when there most certainly is not. Besides, you want to make lots of money, right? Of course you do.
Do you know who understands this overarching rule perfectly? Mark Burnett, the goliath TV producer who single-handedly destroyed the modern world by popularizing reality TV. Burnett and his wife, “Touched by an Angel” actress Roma Downey, know exactly how sucker-able are the vast majority of the world’s Christians. Because they’re evil that way. Smart. I mean smart.SF Gate is a good, interesting newspaper. I think it's the nearness of all those gay people out there. It ups the quality.
So smart are the Burnetts that they recently hacked together a terrifically lousy movie about the life and times of Jesus, called Son of God. They made it by cobbling new footage with bits of last year’s 10-hour History Channel miniseries on the Bible that was already quite perfectly lousy but still really popular because, you know, Jesus.
But of course, they didn’t stop there. The Burnetts recently travelled the country, shilling this new hunk of spiritual Valium to pastors, churches and shopping malls in hopes of pre-selling millions of tickets, safe in the the knowledge that devout Christians will see just about anything that reassures (but never, ever challenges or advances) their faith, no matter how poorly made, intellectually insulting or terminally boring it might be.